Ever had a deal come across your life that was hard to refuse? Whatever comes into our minds, no deal in human history was ever as big as the one Jesus rejected. Imagine being offered the entirety of the world's wealth, pleasures, and notoriety. All earthly desires? Done. All earthly wealth? Yours. All earthly significance and fame? Golden. Sounds amazing but what were the terms of the deal? How did he respond? What did he say? While it is a different time and different culture, the same deal is being offered to every man who loves God on planet earth. You cannot escape it. Jesus' advice? Lose the world to gain your soul. But what does that mean? How does that fit into the context of my life and culture today? What kind of strength is required to say no? In Part 4 of NOT OF IT men's expert and pastor Kenny Luck will help you navigate the cultural riptide and battle so that you be in the world but not of the world as Jesus said.